ADIDAS ORIGINALS

Communication around adidas Originals' products and their launch in India.

PHARRELL WILLIAMS

BRINGING IN BEACH VIBES FOR ADIDAS ORIGINALS TO LAUNCH
THE PHARRELL WILLIAMS #PINKBEACH COLLECTION IN INDIA.

NMD_

INFLUENCED BY THE NEED FOR CONSTANT MOVEMENT AND TRAVEL -
WITHIN CITIES AND BETWEEN CITIES - THE CONSUMER IS LIMITED BY
NO BOUNDS, ALWAYS KEEPING THINGS MOVING, AND ALWAYS LOOKING FOR INSPIRATION.
AN UNEQUIVOCAL VISIBLE STATEMENT : QUINTESSENTIALLY ADIDAS ORIGINALS,
YET UNMISTAKABLY NEW, TACTILE AND TECHNICAL.
#MYFUTUREIS

TUBULAR

"THE TUBULAR IS NOT A SHOE, BUT A LOOK. WE CALL IT THE 'STREET NINJA".
AN URBAN FASHION PERSPECTIVE BROUGHT TO LIFE THROUGH THE LENS OF SPORT, BASED ON ADIDAS' DNA.
IT OWNS FASHION IN SPORTSWEAR. IT IS A NEW ITERATION OF THE COLLECTIVE MEMORY OF ADIDAS,
ROOTED IN AUTHENTICITY FROM OUR SPORTING HERITAGE." - ADIDAS ORIGINALS