Indiatimes is one of the top internet media companies in the world. They approached us to revisit their brand after almost two decades. The brand came to us with a simple proposition - "Let's be relevant. Also, let's be cool. "Our way forward became obvious - to set up a platform without the frills and fluff of conventional media. And the first task was snipping away at the name:

Discarding the unnecessary bit.
Indiatimes is now it