As Motion Art Director at Noon, I led the creative direction and execution of motion design across a range of digital campaigns and brand initiatives. Working closely with cross-functional teams in Dubai and Riyadh, I developed engaging visual narratives for product launches, seasonal campaigns, and platform-wide promos across Noon, Noon Food, Minutes and Supermall. My role spanned ideation, direction, storyboarding, animation, and final delivery with the help of junior designers— all aligned with Noon's bold, vibrant, and fast-paced brand identity.

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